About us

Born in the white heat of Formula 1™, we’re an engineering-led, data-driven consultancy with solutions for complex, high value challenges.
We use race-derived tools, technologies and techniques to:
(01)
Pinpoint the data and insights you need.
Pinpoint the data and insights you need.
(02)
Prototype, simulate and test to demonstrate real-world value.
Prototype, simulate and test to demonstrate real-world value.
(03)
Build, scale and embed solutions to deliver profound and sustainable performance.
Build, scale and embed solutions to deliver profound and sustainable performance.

Our point of view

Where there’s complexity,
there's performance waiting 
to be unlocked.

We live in a world where many systems have grown beyond human comprehension and control. Hidden weaknesses and data white-noise lead to these systems performing short of their potential which causes unnecessary pressure on margins and profitability.

We use cutting-edge technology to decode this complexity and find the signal in the noise. Then we work alongside your teams to develop real-world solutions that drive efficiency, impact, and a culture of continuous improvement.

Our offer

PurpleSector is committed to delivering performance gains in weeks, not months.

Diagnose

Expect actionable insights within days. We work with your team to get to the root of issues, enriching existing data with new insights captured via our proprietary digital tools.

Optimise

Expect system improvements with minimal disruption. We use advanced analytics, machine learning, digital twinning and other simulation techniques to fine-tune system performance. When required, we rapidly engineer physical hardware to enhance and accelerate performance.

Excel

Expect results fast. We’re geared to demonstrating commercial impact inside four weeks. Once solutions are proven, we work with clients to scale and embed them across business locations using techniques such as gamification to catalyse adoption and engagement.

Our People

Our team includes over 60 full-time engineers and data scientists.
Join us

Mark Mathieson MBE
Chief Executive Officer
F1 Engineering. Problem-solving. Commercialising technology.
Tamarin Adshead
Operations Director
People. Process. Finance. Legal
Michael Dobby
Chair, Non-Exec Director
Finance. Media. Entertainment. Former Vice-Chair, Deloitte
Oliver Watson
Non-Exec Director
People. Business Development. Transformation. Former Group COO, Michael Page
James Yearsley
Non-Exec Director
Supply Chain. Transport. Hospitality. Former Senior Partner, Deloitte
Gareth Rhys Williams
Non-Exec Director
National Highways Chair. Former Chief Commercial Officer for UK Government

Mark Mathieson MBE
Chief Executive Officer
F1 Engineering. Problem-solving. Commercialising technology.
Tamarin Adshead
Operations Director
People. Process. Finance. Legal
Jerome Evans
Programme Director
Leading high performance teams. Delivering at pace
Naz Sumar
Chief Engineer
Data-driven. Ideas-led. F1™ championship-winning race strategist
Mark Ireland
Manufacturing Sector Director
Finding opportunities. Solving problems. Adding value

Gary Waterfall
Retired RAF Air Vice Marshal. Harrier and Red Arrows pilot.
Alan Coad
Software. Growth. Transformation. Former Google Cloud UKI MD & Pivotal Software EMEA GM.
Dave Penrith
People. Engineering. Manufacturing. Former Global Chief Engineer, Unilever.
Henry Chilcott
Commercial, Brand & Marketing - Technology, Media, Entertainment. Ex Saatchi, McLaren, Formula E.

Our clients

Testimonials

PurpleSector is solutions-focused in a problem-focused world – they don’t just analyse, they implement. It’s almost mind blowing the speed at which the team can create clarity from ambiguity.
Mike Hayes
Transformation and Programmes Director for Defence, UK & Europe | Serco
I’ve been very impressed with the intuitive approach PurpleSector has developed to identify and solve problems in an industrial environment. The digital twin model is superb, and the development of the AI recognition tool was fantastic to see.
Mark Edwards
Site Senior Electrical Engineer, Mondelez, Bournville
I’ve been wowed by how quickly PurpleSector has demonstrated the benefits they can deliver for us.
Kalim Yasin-Guilfoyle
Senior Engineer, Chocolate Process Technology Innovation, Mondelez
PurpleSector is recognised for its expertise in optimising how vessels are used and developing innovative technologies to reduce carbon emissions. We value the way PurpleSector shares our attitude and ambition.
William Barker
Harbour Master, Harwich Haven Authority
The difference in perspective makes it possible to identify new approaches to solutions. With the know-how of the PurpleSector team, this is a significant enrichment for us in the development of modern high-performance marine engines.
Johannes Kech
Director of Marine Development, Rolls-Royce Power Systems AG
I’m super impressed by PurpleSector’s turbo-charged approach to problem solving and their focus on delivering tangible results.
Joe Tsui
Director, Process Technology Innovation, Mondelez
PurpleSector helped improve our processes at a critical point in our development. Our partnership with PurpleSector has resulted in a positive long-term impact on our business. 
Martin Harrison
Chief Financial Officer, Windracers Ltd
PurpleSector has deep technical and engineering expertise. The team is great at demonstrating innovative technology and helping us to communicate clearly with our clients. They’re professional, methodical, and a lot of fun to work with too! 
Richard Draisey
CEO, Seabird
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Services

Industrial Racecraft™

We deploy F1™ - derived tools, technologies and techniques to help organisations operate like an F1™ team. Our goal is to build the in-house capability for clients to solve challenges, uncover opportunities and deliver performance gains at race-pace.

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Digitally Observed Insights

Digitally Observed Insights

Rapid Physical Engineering

Rapid Physical Engineering

Dynamic Process Control

Dynamic Process Control

Decision Intelligence

Decision Intelligence

Gamified Performance Culture

Gamified Performance Culture
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