About us

Born in the white heat of Formula 1™, we’re an engineering-led, data-driven consultancy that builds solutions for complex, high value challenges.

PurpleSector applies the principles behind F1™ performance into wider industry to unlock competitive advantage.

Built on senior experience within leading Formula 1™ teams, our approach was first proven at national scale in 2020 with the UK's Ventilator Challenge, helping deliver the equivalent of 23 years of UK ventilator production in just 12 weeks.

Today, through Industrial Racecraft™, we help organisations solve complex challenges, build data-driven decision engines and develop the capabilities needed to move faster and sustain improvement. 

Perspective

Where there’s complexity,
there's performance waiting 
to be unlocked.

We live in a world where many systems have grown beyond human comprehension and control. Hidden weaknesses and data white-noise lead to these systems performing short of their potential which causes unnecessary pressure on margins and profitability.

We use cutting-edge technology to decode this complexity and find the signal in the noise. Then we work alongside your teams to develop real-world solutions that drive efficiency, impact, and a culture of continuous improvement.

RACE PACE

PurpleSector is geared to deliver performance gains in weeks, not months.

Diagnose

Expect actionable insights within days. We work with your team to get to the root of issues, enriching existing data with new insights captured via our proprietary digital tools.

Optimise

Expect system improvements with minimal disruption. We use advanced analytics, machine learning, digital twinning and other simulation techniques to fine-tune system performance. When required, we rapidly engineer physical hardware to enhance and accelerate performance.

Excel

Expect results fast. We’re geared to demonstrating commercial impact inside four weeks. Once solutions are proven, we work with clients to scale and embed them across business locations using techniques such as gamification to catalyse adoption and engagement.

Our People

Our team includes over 60 full-time engineers and data scientists.
Join us

Mark Mathieson MBE
Chief Executive Officer
F1 Engineering. Problem-solving. Commercialising technology.
Tamarin Adshead
Operations Director
People. Process. Finance. Legal.
Michael Dobby
Chair, Non-Exec Director
Finance. Media. Entertainment. Former Vice-Chair, Deloitte.
Oliver Watson
Non-Exec Director
People. Business Development. Transformation. Former Group COO, Michael Page.
James Yearsley
Non-Exec Director
Supply Chain. Transport. Hospitality. Former Senior Partner, Deloitte.
Gareth Rhys Williams
Non-Exec Director
National Highways Chair. Former Chief Commercial Officer for UK Government.

Mark Mathieson MBE
Chief Executive Officer
F1 Engineering. Problem-solving. Commercialising technology.
Tamarin Adshead
Operations Director
People. Process. Finance. Legal.
Peter Schroder
Chief Technology & Innovation Officer
Engineering, Technology & Innovation, Motorsport, Defence, Energy.
Jerome Evans
Chief Delivery Officer
Leading high performance teams. Delivering at pace.
Naz Sumar
Chief Engineer
Data-driven. Ideas-led. F1™ championship-winning race strategist.
Mark Ireland
Manufacturing Sector Director
Finding opportunities. Solving problems. Adding value.

Gary Waterfall CBE DL
Air Vice Marshal (Retd). Senior Defence Leader. Former Fast Jet pilot.
Alan Coad
Software. Growth. Transformation. Former Google Cloud UKI MD & Pivotal Software EMEA GM.
Dave Penrith
People. Engineering. Manufacturing. Former Global Chief Engineer, Unilever.
Henry Chilcott
Commercial, Brand & Marketing - Technology, Media, Entertainment. Ex Saatchi, McLaren, Formula E.
Chris Parker
Strategy, Growth, Military Platforms and Training. Currently engaged within a leading Defence Prime.

Our clients

Testimonials

PurpleSector is solutions-focused in a problem-focused world – they don’t just analyse, they implement. It’s almost mind blowing the speed at which the team can create clarity from ambiguity.
Mike Hayes
Transformation and Programmes Director for Defence, UK & Europe | Serco
I’ve been very impressed with the intuitive approach PurpleSector has developed to identify and solve problems in an industrial environment. The digital twin model is superb, and the development of the AI recognition tool was fantastic to see.
Mark Edwards
Site Senior Electrical Engineer, Mondelez, Bournville
I’ve been wowed by how quickly PurpleSector has demonstrated the benefits they can deliver for us.
Kalim Yasin-Guilfoyle
Senior Engineer, Chocolate Process Technology Innovation, Mondelez
PurpleSector is recognised for its expertise in optimising how vessels are used and developing innovative technologies to reduce carbon emissions. We value the way PurpleSector shares our attitude and ambition.
William Barker
Harbour Master, Harwich Haven Authority
The difference in perspective makes it possible to identify new approaches to solutions. With the know-how of the PurpleSector team, this is a significant enrichment for us in the development of modern high-performance marine engines.
Johannes Kech
Director of Marine Development, Rolls-Royce Power Systems AG
I’m super impressed by PurpleSector’s turbo-charged approach to problem solving and their focus on delivering tangible results.
Joe Tsui
Director, Process Technology Innovation, Mondelez
PurpleSector helped improve our processes at a critical point in our development. Our partnership with PurpleSector has resulted in a positive long-term impact on our business. 
Martin Harrison
Chief Financial Officer, Windracers Ltd
PurpleSector has deep technical and engineering expertise. The team is great at demonstrating innovative technology and helping us to communicate clearly with our clients. They’re professional, methodical, and a lot of fun to work with too! 
Richard Draisey
CEO, Seabird
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Industrial Racecraft™

We harness the technologies, techniques and culture of F1™ to create radical performance gains in industry. Our goal is to build our clients' in-house capabilities to enable them to operate like an F1™ team.

Learn more

Services

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Programmes at Race Pace

Operate like an F1™ team
Programmes at Race Pace

Decision Intelligence

Better decisions, faster
Decision Intelligence

Dynamic Performance

Live operations, optimised
Dynamic Performance

Rapid Technical Solutions

Problem solving, at pace
Rapid Technical Solutions
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